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About
Nvaderz is a ROI-driven e-commerce marketing agency. Founded with the goal of assisting new entrepreneurs in starting and scaling their E-commerce businesses. Nvaderz plans to launch an eCommerce course program to teach new entrepreneurs how to build a successful eCommerce empire.
My role
Brand Strategy and Identity
Duration
2 Months
Tools
Adobe Suite
The Process
Discovery
Strategy
Design
Launch
The Challenge
Nvaderz wants to enter the market of eCommerce learning, with a course program, but the market is saturated, and they need to stand out from the competition.
The Goal
To create a creative and strategic brand identity that will attract Course Members and Also Stand out from the competition.
Brand Strategy
The Workshop
Over the course of a 4-hour workshop, we delved deeply into the essence of the brand, engaging in exercises designed to articulate its core identity, position it within the market, and craft its unique persona.
Brand Core
Purpose
To Guide Entrepreneurs So that they take their business to the next level.
Vision
To be the go-to brand for entrepreneurs
Brand Values
Community
We believe in the power of community, and our goal is to create a community of like-minded people who are willing to help one another on their journey.
Clarity
We believe in providing our community with clear and useful content so that they can achieve their goals more efficiently and easily.
Freedom
we believe that every individual should have the ability to do what they want
Personal Growth
We believe that by investing in one’s own personal growth we invest in the development of the community
Partnership
we believe that Partnerships increase our lease of knowledge, expertise, and resources available to make better products to help our community.
Brand Positioning
Target Audience
Arabic Speaking Entrepreneurs and small business owners who have limited resources and need guidance.
Positioning Statement
We help Arabic-speaking entrepreneurs who have limited resources to take their business to the next level, Unlike the Competition, we focus on the strategic side of the online business and we provide the best quality to our audience.
Awareness channels
In the awareness phase of our business, we found that using Social Media and Email Marketing would have a high impact and would be easy to implement, Having a website, blog, or partnering with influencers also will have a high impact but will be less easy to do.
Brand Persona
Archetype mix
Our target audience, seeking knowledge, power, legacy, and freedom, aligns with a blend of 70% Sage archetype and 30% Hero Archetype. The Sage embodies wisdom and understanding of the world, while the Hero exudes courage, strength, and inspiration.
Tone of voice
The key to sounding like Wesmartup is speaking with knowledge, Honesty to assure & guide the people that you serve.
We differentiate ourselves from other Business learning brands by using design and language to provide clear and meaningful knowledge and strategy to our audience. By being purposeful and mindful in our use of words. While we plan to maintain a more knowledgeable, leading tone in general, this does not imply that we will be too formal. The tone we choose will differ based on the audience, the setting, and the information we need to convey. Our voice is an external reflection of the people behind the product, not only an internal component of it. As a result, we don’t necessarily make strict rules on what to say or what not to say. However, some of the rules are a little firm.
Brand Story
Growing up, Abdsamad has always dreamed of becoming an engineer. As a young boy, he was told by his parents and the people around him that engineers are the ones who get paid well and live good lives. So he went on to pursue engineering in college, after graduating and landing his first job, he felt so happy especially for making his family proud of him.
But as the months went by and Abdsamad found himself in his first job, he realized that the work wasn’t what he had expected. He felt lost and alone—not only because he wasn’t enjoying what he was doing, but also because he didn’t have as much freedom as he needed.
It wasn’t until he discovered eCommerce that he finally knew this was his true calling. At the time he didn’t have any experience in eCommerce or marketing yet he went on to try it. After years of trial and error and thousands of dollars invested with no returns, he finally succeeded in building his first multi-million-dollar brand Insideast in 2018.
Today, Abdsamad Believes that the road to Business success doesn’t have to be as tricky as it was for him, his mission is to Guide Arabic-speaking entrepreneurs who have limited resources to take their business to the next level with a strategic approach to business.
Naming
Brainstorming
We wanted to make a name that really means something and tells the story of the brand story. Our aim was to give the name lots of meaning, so it could be a strong symbol that connects with our audience and shows what our brand is all about.
Brand Tagline
Brand Identity Design
Brand Guidelines
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