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About
Hivo is a revolutionary platform designed to meet the dynamic needs of professionals, students, and entrepreneurs by providing hourly bookings for work, study, and meetings. Our platform connects hosts— ranging from cafes to educational institutions—with guests seeking flexible, affordable, and diverse spaces. Operating in Atlantic Canada, Hivo stands out with its unique features, including hourly bookings, 24/7 availability, and a wide variety of spaces.
My role
Brand Strategy and Identity, Creative direction
Duration
6 Months
Tools
Adobe Suite
The Process
Discovery
Strategy
Design
Launch
The Challenge
The primary challenge confronting Hivo is the absence of an effective Business plan, brand strategy and identity. This deficiency hinders their ability to clearly convey their core values and unique selling propositions to potential clients.
The Goal
To create a creative and strategic brand identity that will attract users and also stand out from the competition.
Brand Strategy
The Workshop
Over the course of a 4-hour workshop, we delved deeply into the essence of the brand, engaging in exercises designed to articulate its core identity, position it within the market, and craft its unique persona.
Brand Core
Purpose
To empower people and organizations be more productive and creative.
Vision
To stand as the leading global brand in promoting work-life balance.
Brand Values
Community
At Hivo, we foster a vibrant community where diverse individuals and organizations come together to collaborate and thrive in shared spaces.
Flexibility
Hivo provides unparalleled flexibility, allowing you to shape your work, study, or business engagements according to your unique schedule and preferences.
Accessibility
Hivo opens doors to a comprehensive platform, providing users and businesses with the tools and technology they require to accomplish their objectives
Privacy & Security
Your privacy and security are our top priorities at Hivo, as we strive to create a trusted environment for your professional and personal pursuits.
Creativity
Hivo nurtures a space for creativity to flourish, where innovative ideas can take root and grow, inspiring individuals to reach new heights in their endeavors.
Brand Positioning
Target Audience
Students and professionals who need diverse spaces to optimize their study sessions, work engagements, and collaborative projects.
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Positioning Statement
We help professionals & students who struggle to find an adequate space to feel productive, unlike the competition our solution is unique by offering hourly booking and a variety of affordable spaces.
Awareness channels
In the initial stage of building awareness for our business, we identified that implementing a website and a referral program would have a significant impact and be relatively straightforward. While leveraging social media or collaborating with influencers could also yield high impact, these avenues may pose additional implementation challenges.
Brand Persona
Brand Attitude Statement
At Hivo, we embody the Hero and Creator brand archetypes, inspiring our users to seize control of their professional and academic narratives. With a heroic spirit, we empower them to conquer challenges, while our creative essence fuels innovation, fostering a dynamic environment where possibilities are not just explored but crafted into extraordinary experiences.
Tone of voice
KYBO’s tone of voice is bold, yet approachable—empowering users with confidence and enthusiasm, while maintaining a friendly and inclusive spirit that resonates with their aspirations for flexible, dynamic engagement in work, study, and collaboration.
Naming
Brainstorming
We wanted to make a name that really means something and tells the story of the brand story. Our aim was to give the name lots of meaning, so it could be a strong symbol that connects with our audience and shows what our brand is all about.
Brand Identity Design
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