GC Plus Solutions

About

GC Plus Solutions is an esteemed study office, established with the primary objective of delivering specialized services within the civil engineering sector. Founded by the state engineer, Omar Drissi-El-Bouzaidi, the firm stands as a testament to his vision and expertise. With a profound understanding of the complexities inherent to civil engineering, GC Plus Solutions strives to lead the industry by offering innovative and sustainable solutions tailored to meet the dynamic demands of the field. Under the guidance of Mr. Drissi-El-Bouzaidi, the team at GC Plus Solutions ensures unparalleled service quality, solidifying their reputation as a trusted name in the industry.

My role

Brand Strategy and Identity

Duration

2 Months

Tools

Adobe Suite

The Process

Discovery

Strategy

Design

Launch

Brand Strategy

The Workshop

Over the course of a 4-hour workshop, we delved deeply into the essence of the brand, engaging in exercises designed to articulate its core identity, position it within the market, and craft its unique persona.

Brand Core

Purpose

Our mission is to To simplify the engineering process

Vision

Our vision is To modernize engineering through digital integration

Brand Values

Partnership

At our company, we firmly believe in the power of partnership. We understand that collaboration is the key to success in today’s interconnected world.

Trust

We firmly believe that trust forms the foundation of strong partnerships. It is through trust that we foster open communication, transparency, and mutual respect with our partners.

Crativity

Creativity is a core value that we deeply embrace at our company. We recognize that innovation and fresh ideas are essential for staying ahead in a rapidly evolving business landscape.

Satisfaction

Satisfaction is our ultimate goal when working with our partners. We strive to exceed expectations and deliver high-quality results that leave a lasting impact.

Simplicity

We believe in cutting through complexity and finding straightforward solutions to challenges. By streamlining processes and eliminating unnecessary steps, we create an environment that promotes efficiency and clarity.

Brand Positioning

Target Audience

Project owners, contractors, architects, study offices

Positioning Statement

We help project holders who lack the resources to succeed in their projects unlike the competition we deliver high-quality solutions

Awareness channels

In the awareness phase of our business, we found that using A business card and LinkedIn would have a high impact and would be easy to implement, Having a website, A referral program, attending networking events, and working with Email marketing also will have a high impact but will be less easy to do.

Tone of voice

The key to sounding like GCPLUS SOLUTIONS is speaking with knowledge, Honesty to assure & guide the people that you serve.

We differentiate ourselves from other Business by using design and language to provide clear and meaningful knowledge and strategy to our audience. By being purposeful and mindful in our use of words.

While we plan to maintain a more knowledgeable, leading tone in general, this does not imply that we will be too formal. The tone we choose will differ based on the audience, the setting, and the information we need to convey.

Our voice is an external reflection of the people behind the product, not only an internal component of it. As a result, we don’t necessarily make strict rules on what to say or what not to say. However, some of the rules are a little firm.

Brand Identity Design