About
As a passionate fashion company specializing in modern dresses, Elish prides itself on its commitment to quality craftsmanship and attention to detail. Our online platform serves as a gateway to our meticulously curated collection, where each garment embodies our dedication to contemporary style and timeless elegance.
Problem
Before the website redesign project, Elish faced several challenges that hindered its online presence and user experience. The existing website lacked comprehensive information about the brand, including its values, mission, and sustainability initiatives, making it difficult for users to connect with the brand on a deeper level. Additionally, with a cluttered layout and confusing navigation, the previous website failed to engage users effectively, resulting in high bounce rates and a lack of conversion opportunities. Moreover, the absence of a clear and compelling call-to-action on the landing page made it challenging to prompt users to take desired actions, such as making a purchase or exploring product offerings.
Solution
To address these challenges and enhance the overall website experience for Elish, we implemented a series of strategic solutions. Firstly, we revamped the information architecture of the website to ensure easy access to essential brand information, including values, mission statement, and sustainability practices, providing users with a holistic understanding of the brand's identity and principles. Additionally, through thoughtful design and intuitive navigation, we optimized the website's user experience to promote engagement and retention by simplifying the layout, improving site speed, and optimizing for mobile responsiveness. Finally, we strategically placed clear and compelling calls-to-action throughout the website, particularly on the landing page, incorporating persuasive language and visually appealing design elements to prompt users to take desired actions such as exploring product collections, signing up for newsletters, or making a purchase.
My role
Brand and Web Designer
Duration
5 Months
Tools
Figma, Google sheets, Adobe Suite, google forum
The Process
Strategy
Branding
Prototyping
Development
Branding
Website
Sitemap
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Design System
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Grid
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Wireframing
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Website
Homepage
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Catalogue page
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Product page
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Checkout page
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